Every year, piles of experts get together to post their predictions for the new year. Social Media Examiner had a post this week of 30 social media predictions for 2012 from the pros. These experts are really smart people, but let me warn you that you are also smart and can judge their opinions as good [...]

You’ve invested a lot in building a brand that is well recognized and communicates the spirit of your business. You’ve taken the time to design a great website, great print marketing, compelling video stories, superior advertising. If you don’t have distribution strategies, your product may fall flat. Great marketing depends on a strategic approach. I’d [...]

NEVER.

If there was one thing that was the key to a successful business – it is talent. Having the right people on your team is the most important choice a business owner can make in my opinion. Choosing the right partners when hiring outsourced services like a CPA, a Technology Consultant or simply contract labor is [...]

Across the globe people are spending millions of dollars and man hours to grow increase sales, elect people into office, influence change or raise money. Some are successful and some not so much. What is all the more intriguing is that some marketing campaigns are wildly successful and some,  awesome failures (picture the Hindenburg disaster and someone [...]

If you are developing a marketing strategy for your company, what are the talents required? Is it the intense creative juices of the right brained creative thinker or the precise calculated processes of the left brained more mathematical type? The obvious answer is that you would like to have both. When you hire a creative marketing [...]

This is a blog post for a previous posted position. For the latest career opportunities at redwall LIVE, click here. ## redwall is seeking a full time Marketing Coordinator: redwall LIVE is seeking a driven and studious candidate for a marketing coordinator role. Compensation: Base salary plus monthly performance bonuses Approximately $25,000 +/- based on experience. [...]

It sounds like a few steps above marketing 101 but it’s actually a great way to increase ROI. As a digital marketing firm, just like the cobbler’s shoes, our marketing has been less than it could be because of our preoccupation with clients. In june we had a record month. Sales were higher than ever, but they [...]

There’s no questions that good Google rankings are valuable, not to mention other search engine results. Since the rise of search ranking as one of the primary ways that people find places to spend their money, so has the business of “SEO” risen. The search engine marketing business consists of companies that specialize in just search. [...]

Marketing is an extremely broad term and also very subjective. In the end, it’s about results. Marketing must have results, or it is spending that is un-needed. It’s unfortunately not uncommon for companies to implement marketing tactics that have very little strategy, or none at all. In business today you are expected to do certain things, like [...]