Project: 2011 Refresh Leadership Live event engagement Company: Express Employment   CHALLENGE: Creating a social media buzz for the 2011 Refresh Leadership Live Event. Drawing more people to the event and capturing visibility and leads outside of the event itself. SOLUTION: A VIP Ticket contest that featured the event’s guest of honor Peyton Manning. redwall [...]

The Email Marketing breech has been all over the news. It seems like many of our favorite brands were the victims of this egregious hacking of what might be one of the largest “vaults” of opted in email addresses. In the marketing world, email marketing is more important than ever before. More and more consumers [...]

As long as marketing has been around it has been important to speak to your audience. Even when Jesus himself was sharing his message of the Kingdom of Heaven, he still tailored his message with parables to better direct the message to those he was reaching. Today, crafting a message to your consumer is no [...]

I posed a question on twitter today, asking about other people’s marketing tactics, quoting: @danielHERNDON What marketing tactic is the most critical/valuable in your business? Thoughts? It lead to some very interesting comments from two Business to Business focused companies in the digital marketing space. They both felt that word of mouth was their most [...]

So there are a bunch of people who have decided that they were going to focus their advertising spending on social media. I’m excited that people are opening up to new and innovative ways of enlightening their target audience about their product. Let’s be honest though. If you don’t in some way make people aware [...]

So the question was posed to me “where do you start?” when planning your marketing plan for the new year, new product, etc. Many times we go with gut feelings that seem right, or overplan and never execute. It’s not uncommon to even be a “deer in the headlights” with no real clue on where [...]

I firmly believe that the image of a successful organization is vital and valuable. It’s also very important to protect your companies image and identity – I say that in terms of the message that is being sent. A Good brand image (referring not just to the logo itself) sends a message to the subconscious of the [...]

So today, facebook changed things tremendously. If you were online this morning you were not entirely lost… but you may have found yourself trying to figure stuff out after about 3:00 pm. So evidently facebook (who has a team of people that focus on facebook and millions of dollars also focused on facebook) decided that [...]

So in recent news and at coffee shops we’ve seen a surge in Android Users, making online and mobile marketing a much broader market. Some say the Iphone is better, some the Android. I have not seen an official survey to get a good balanced view of the pros and cons but one thing that we have [...]

OK, those of us that deal with marketing budgets, we know they are usually never big enough. Weather you are a small business with limited resources or a business with a million dollar marketing budget with 2 million dollar ideas, you have to be frugal at times. When I ask a company about their marketing [...]