Recently ICANN (Internet Corporation for Assigned Names and Numbers) announced that internet users will be able to purchase top level domains with new suffixes. This means that internet domain names are no longer limited to suffixes like .com, .net, .org and the several others that have been in action for some time now. “ICANN has [...]

Twitter has just launched follow buttons, which is great for companies and brands to build their Twitter following. The biggest reason why this will have an impact is simply because this removes certain roadblocks to finding and following your company. Removing barriers to entry always increases results but how can you use this to enhance [...]

So over the course of the last few weeks I’ve been watching the beginning of the New Twitter web interface. I’ve determined that the social network is more advanced and more useful than facebook. Using #NewTwitter as the point of reference, the functionality and speed of their new web interface out performs not only the [...]

Over years of generating habits and creating lifestyles, we learn to live a certain way. We make the daily choices that we make because we have become comfortable with it or used to it. We recently put together a marketing campaign here in Indianapolis area based around inviting people to step out of the ordinary [...]

So how do you decide where you’re going to put your money? It can often feel like the first time you ever put a dollar bill into that Pepsi machine that sucks in your dollar and spits out a can of cold soda – that is when I first did, I just didn’t know if [...]

I (Daniel Herndon) just came off of a 2 week tour through 14 cities in Indiana to connect with several grantees of Susan G. Komen for the cure Indianapolis affilliate as well as two other regional affiliates in Indiana. Our goal was to tell the story of Susan G. Komen in a more tangible and [...]

Indianapolis Affiliate of Susan G. Komen partners with Forkout.org to rally Hoosiers against breast cancer by traveling across the state for two weeks.  The campaign is supported by Apparatus, an IT Solutions Company, and additional sponsors TBD. Indianapolis, IN – February 15, 2010 – Beginning March 24, the non-profit guerilla marketers known as Forkout.org will [...]

Were very proud to say that we have been able to raise to date over 18,000 for CFI as a result of the project we did for them Starting in December. We raised 13,500 before leaving the van and since then another 4,500 in donations have come in. USA Today, Fox59 and several others have covered [...]

At Redwall LIVE we are always trying to support a good cause, in our personal lives it is no different, but we were looking for really creative ways to do a focused campaign for Non Profit’s whose campaigns we could really connect with. In an effort to give our talents to the community I approached [...]

We’re Locking Nick Milano in a cage to Save Pets and Push Adoption, Spay/Neuter Goal. Pet Supplies “Plus” of Indianapolis will be caging their owner at the Great Indy Pet Expo until the goal of 250 adoptions/spay/neuters is met. On Friday Nov. 13, Nick Milano will be placed in a Great Dane cage to raise [...]