Refresh Leadership Live Event Contest

Project: 2011 Refresh Leadership Live event engagement
Company: Express Employment

CHALLENGE:

SOLUTION:

Chick-Fil-A Event Marketing

Project: Event social media content
Company: Chick-Fil-A Indianapolis 

CHALLENGE:

SOLUTION:

PET SUPPLIES “PLUS” Social Campaign

Project: Marketing campaign
Company: Pet Supplies Plus

CHALLENGE:

SOLUTION:

Marketing to email unsubscribers

To the typical email marketer, if someone unsubscribes from your email list you’ve lost them. This may indicate that they are less interested than someone else, or maybe they simply are cleaning the inbox out. The fact is what makes email marketing most effective is the little things. Unsubscribes is an example of those little things. It is one of the things that most people don’t put much thought into when building their email marketing strategy.

I recently unsubscribed from the Barnes & Noble newsletter. I joined through a rewards program and found it interesting to see what new products were released, etc. but it just wasn’t something I was paying that much attention to. For this reason, I decided to leave their digital family. Incidentally I purchase from them almost weekly so I don’t think they are mad about this.

First, they gave me options. Maybe I just wanted certain topics, or maybe I only wanted certain frequency? This made me feel like they respected my desire to keep my inbox clean but still receive information from them that I wanted or when I wanted it.

Email Marketing: give options of frequency or topic.

Next, after I had made my decision, they gave me a kind salutation and a convenient button to shop for more products.

Invite them to shop some more

It was by impulse that I almost clicked that button. If I had been remotely ready to make a purchase I would have done so. The fact is, putting these simple additions into the email marketing path increase sales. It doesn’t mean that everyone makes another purchase, it just means that some do – and it costs no more than the cost of the Indianapolis Marketing company to think of all these things and implement them.

This is the tip of the iceberg. There are hundreds of little elements that can not only increase buyer loyalty and sales, but extend the customer experience you deliver in person, directly to your customers inbox.

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At redwall LIVE, we help our customers to establish email marketing and social strategies that deliver a return on investment, and not just a message. We believe that tangible and measurable results should be delivered to our clients at all times. If you are considering your digital marketing strategy, at any point of the process, please contact us. We are committed to quality and to your  company’s long term success.

Experiential Marketing in high definition

Over years of generating habits and creating lifestyles, we learn to live a certain way. We make the daily choices that we make because we have become comfortable with it or used to it. We recently put together a marketing campaign here in Indianapolis area based around inviting people to step out of the ordinary and experience the extraordinary. Living life in High Definition. We see “in high def.” on a screen, but when do we see this well in real life? With as colorful as life is, wouldn’t you want to see it at it’s best? Wouldn’t you like to see if high definition?

This is something that we considered when designing a marketing campaign for RevolutionEYES. When creating a viral marketing campaign or contest, social media alone will not get people excited. We sought partnerships that would make for an exciting Experiential Marketing event! Allow me to expound:

The idea is this. iZon is a lense product that feature high definition vision! The technology allows the user to experience clearer vision, especially when in low lighting or bright sun, etc. They now have a children’s lens, so RevolutionEYES decided to make this contest the feature of their back to school bash. Parents enter their child for the opportunity to live in high definition! What does that mean? Well we partnered with Freedom Helicopters, the Indianapolis Zoo and Indiana ICE to give the winning child the VIP Experience of a lifetime! They will get to fly a helicopter, ride a zambonie, drop the first puck, go behind the scenes at the zoo… all to be captured on camera for the ‘live in high definition’ commercial.

Here’s what we like about this:

- It is an exciting experience for a kid!

- It gives people a compelling reason to talk about RevolutionEYES

- RevolutionEYES is maximizing their investment in a commercial

- Most importantly we are inviting people to step out of the ordinary.

So by offering people the opportunity to do something that for many is once in a lifetime, we are encouraging people to think outside of the limits of what we grow up with. You can already watch TV in High Def, but do you live in High Definition?