Forkout Charity Stakeout

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Picture By Blake Dieringer: imagesbyblake.net

Daniel Herndon (redwall LIVE / Forkout.org) Lived in a van for 5 days with Darren Heil (CFI) to tackle just a percentage of their 2010 budget. The Non Profit student mentoring program is moving forward with an expansion into two more schools in January thanks in big part to the traction generated through this campaign with forkout.org – The Giving Engine of redwall LIVE. Without a kick start by having Deep Ripples : Organic Search Marketing and Pet Supplies Plus Indianapolis the event never would have taken place, we didn’t have anything unless it was donated, including food” -Daniel Herndon. People viewed the live event as it happened throughout the 5 days and gave generously. Forkout used a Webcam broadcast and Twitter to broadcast the event in real time, sparking a remarkable groundswell of internet traffic and blog posts.

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Donations, Viewers and Supporters watched and communicated with the Forkout team from across the country and even the world including viewers from Scotland, Ireland and the UK.

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Twitter saw more than 100 tweets a day from hundreds of users posting updates including the ‘hashtag’ #forkout in the tweet. More than 170 individual donations were made and dozens of blogs and web conversations were posted about the inspiring story.

USA Today Said:

“Many charities and their supporters are getting creative in their efforts to raise money during a down economy. Time, talent and technology are often the themes. Here are four examples from across the U.S.:

CHARITY STAKE OUT:
Heil and Daniel Herndon, an Indianapolis marketing executive who’s coordinating the project, will spend up to 10 nights underneath a digital billboard in Indianapolis armed with only a few supplies, including a beaten-up van a band loaned them, some bottled water and Internet access. The billboard will show information about the fundraiser so people can go online to donate and learn more about Community First Initiative.”

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