Twitter has just launched follow buttons, which is great for companies and brands to build their Twitter following. The biggest reason why this will have an impact is simply because this removes certain roadblocks to finding and following your company. Removing barriers to entry always increases results but how can you use this to enhance your customer relationships? Let’s start with an invitation for you to follow me.
Follow @danielherndon

“Removing barriers to entry always increases results…”

Studies show that when consumers connect with you in more ways than one, their purchase intent is up. Consumers prefer email marketing 3-1 for marketing communication, but purchase intent is strong with twitter.

27% of Email Subscribers are more likely to purchase
17% of Facebook Fans are more likely to purchase
37% of Twitter Followers are more likely to purchase
(Via ExactTarget White Paper: “Give Consumer What They Want”)

The fact is, not only does this further level of connection increase the customer brand relationship, it also plays towards personal and daily routines. People start their days off in a variety of different ways, many with email. Twitter and Facebook users often engage in social media at a different time than email. That connection not only allows you to create a broader visibility to the consumer, but it allows you to provide a variety of information, fitting to the platform. When we (Redwall Live an Indianapolis Marketing Agency) put together interactive campaigns, our goal is to make things as simple and intuitive as possible. The new buttons make the Twitter connection simple, without leading consumers away from your website, meaning it’s more convenient for the consumer and more effective for the marketer.