Facebook allows you to log into business pages today.

So today, facebook changed things tremendously. If you were online this morning you were not entirely lost… but you may have found yourself trying to figure stuff out after about 3:00 pm. So evidently facebook (who has a team of people that focus on facebook and millions of dollars also focused on facebook) decided that they wanted to add some functionality as well.

Why would you want to log into your business page? Well let’s start first by recalling the questions from a long time ago about business pages: “Why would you NOT want to be able to log into your business page?”. The fact is companies don’t “be social” but people do. Facebook is trying to allow companies to share their message but keep social interaction driven openly by people (which would be the case fundamentally regardless).

So if you are wondering what the hiz-eck (ghetto for Heck) is happening to your company page – rest assured of the following:

1. Facebook does this full time so they know at least SOME of what they are doing.

2. The things that they don’t know they are figuring out based on real data by trying things.

3. You really cant do anything about it anyway.

You don’t really know what they will come up with next so just stay tuned throughout the next few days. Enjoy your new business page!