Indianapolis Marketing: 5 Ways to Making More With Less
Indianapolis Marketing: 5 Ways to Making More With Less
OK, those of us that deal with marketing budgets, we know they are usually never big enough. Weather you are a small business with limited resources or a business with a million dollar marketing budget with 2 million dollar ideas, you have to be frugal at times. When I ask a company about their marketing budget I always proceed with the statement: “If for every dollar you spent, you would get 3 back how many would you spend?”. The answer is “As much as possible”.
Now that being said, you have to be balanced and reasonable. Inevitably, marketing budgets tend to have limits. If you can create an annuity stream for a small investment, then do it! I believe your goal should be to get more out of your marketing. Here are five ways that a company can get more milage out of their marketing dollars.
1. Build Databases to Drip Market To
Think of every touch with a potential customer as a chance to build your database, like a Facebook Page or an Email Marketing database, at the point of sale, through your website or through any advertisement. Television ads get real expensive but they reach a lot of people (for example). Your goal is to get those people to stay in your pipeline or stay top of mind. If all of your marketing efforts end with growing your facebook page or subscribing to your newsletter than you have gained permission to continue to market to that audience. The best part is that this form of marketing is extremely cost effective in comparison.
2. Focus Your Marketing to the Ideal Market
If someone is using local television commercials, marketing Heating and Air Service to homeowners in Indianapolis, then their marketing is targeted at the right people. How much better would it be to market to a homeowners association in a neighborhood that is about 30 years old? The marketing would be targeted to homeowners that might be in need of their services possibly immediately.
3. Spend a Lot on a Little
Sometimes Marketers are proud of the long list of marketing tactics and placement of advertisements. Consider concentrating your budget on fewer efforts, but putting more into those tactics. If Social Media is an important part of your marketing campaign, putting some money towards Facebook ads might prove to increase the likelihood of finding engaged Facebook users within your market.
4. Utilize Crowd-sourcing
We all know we like it when our brand is the topic of conversation. Try using this to your advantage. We’ve found that when you give people something to talk about they do. Some Examples are Successful Social Media Contests or Publicity Events, which can focus less on getting a few people to buy a product as much as on getting them to share your information through conversation or fun. Methods can include voting, consumer suggestions and many more. Let the consumer’s voice be heard!
5. Get Some Publicity
They say advertising is the back of Time Magazine and Publicity is the Front. Publicity is free, but getting it is not easy. As mentioned before, publicity can play a role any any campaign and typically should. When you are launching a new campaign, the perfect ad on is to let the media know that you are doing something new, something worth talking about. At times, publicity can be the cornerstone of a successful marketing campaign. Most importantly, don’t miss the opportunity to get the most out of your efforts. As always, let us know if we can help.
redwall LIVE is an Indianapolis Marketing Company that provides Campaigns, Strategies and Tools for successful marketing.
One Comment