Campaign Design, Awareness and Publicity

Why keep all the good ideas to yourself? Experiential Marketing can refer to both a specific method of marketing as well as a general mindset. We believe that every business of every size can benefit from some Experiential Thinking.

That’s why I will be speaking on Experiential Marketing today at the Spinweb office. Owner Michael Reynolds and I got to talking and thought it was a great idea. Spinweb holds regular seminars on many productivity tools to add value to business owners and managers on productivity tools, branding, marketing resources and more. Make sure to check them out. Here’s some info about today’s discussion on Experiential Marketing:

Events

Marketing Your Business Experientially

Date: October 1, 2009
Time: 3:30 pm – 5:00 pm

Location: Show map
SpinWeb Indianapolis Office
8580 Cedar Place Drive
Suite 116
Indianapolis, IN 46240

Contact: MIchael Reynolds
Phone: 317.324.1100
Email: michael@spinweb.net

Tickets:
Price: $15.00 – Register Online

Guest Speaker: Daniel Herndon, redwall LIVE Marketing

Interested in learning more about Experiential Marketing? Join us for a presentation by Daniel Herndon. Daniel is the founder of redwall LIVE Marketing — a firm that specializes in Creative and Experiential Marketing. Today, buyers have thousands of ways to communicate and receive information. Experiential marketing is creating direct interaction with your target audience by building an experience that will impact them emotionally to build your brand.

Topics covered will include:

Traditional Vs Experiential (Values and differences)
How most marketing companies have fooled you
Focus on Customer Experience
The Principles of “Experiential Marketing”
Experiential Marketing as a mindset
Experiential Marketing as a tactic
Case Studies