Archive for the ‘ Experiential Marketing ’ Category

Those people on the road – are they serious?

How about those liberty tax guys? Is that a good Idea? We had a discussion in the office today, as well as in a client meeting about this topic. No one had anything good to say about the idea. Everyone however had something to say. Case in point – If you were going to mention [ READ MORE ]

The Story of a Victim of Marketing

Recently someone was offered an opportunity to be in front of hundreds or thousands of eyes by placing a marketing message in a place with a lot of traffic or visibility. The individual selling the marketing product talked about an impressive number of “Impressions” that the product will allow them. In the marketing industry we [ READ MORE ]

Social Media and Experiential Marketing Collide with a Cause

At Redwall LIVE we are always trying to support a good cause, in our personal lives it is no different, but we were looking for really creative ways to do a focused campaign for Non Profit’s whose campaigns we could really connect with. In an effort to give our talents to the community I approached [ READ MORE ]

The Marketing Tool Belt: bring the whole thing

Since we are approaching 2010 a lot of businesses are thinking about their overall plan for the year. Hopefully a 2010 marketing plan is part of that. Marketing is like a tool belt and for most big jobs there are many tools that are used. It is rare to accomplish anything worth doing that can [ READ MORE ]

Guerilla Marketing, What does that really mean?

You know small and large business alike, we all have to have someone manage our marketing budget. It is important to make sure that we maximize our efforts with what is in every case a limited budget. There’s a few blogs and books out there that talk about small businesses needing to embrace Guerilla Marketing. [ READ MORE ]

Indianapolis Pet Supplies “Plus” Owner Gets Thrown in a Cage…

We’re Locking Nick Milano in a cage to Save Pets and Push Adoption, Spay/Neuter Goal. Pet Supplies “Plus” of Indianapolis will be caging their owner at the Great Indy Pet Expo until the goal of 250 adoptions/spay/neuters is met. On Friday Nov. 13, Nick Milano will be placed in a Great Dane cage to raise awareness for [ READ MORE ]

B2B Experiential Marketing

I spoke yesterday at Spinweb about marketing your business experientially.  After I updated an older power point presentation with a couple examples and case studies I realized that I had no B2B examples in my presentation. Wouldn’t you know it Michael Reynolds asked this very question! I promised I’d share some examples, and here is the [ READ MORE ]

Is Radio Going to Die?

I spoke with a colleague in the Radio Advertising business just recently about the potential demise of radio. With all the constant change in society and people’s lifestyles, will radio soon fall away? Many people are shifting towards satellite radio that plays consistent content without interrupting with 3 minutes of 30 second ads. Some, listening to what they [ READ MORE ]

Experiential Marketing: Customer Experience is important

I’ve heard a lot of people saying that people talk about a bad experience more than a good experience. I don’t know how true that is but I am going to join the ranks and talk about a big problem I had with Comcast this past week. Last week I called Comcast up to ask them [ READ MORE ]

Your marketing is telling the wrong story!

We have worked with and observed several  companies that have an inconsistent message or a misguided approach to marketing. More specifically, I’ve seen many that are just frankly getting the wrong message out there. There are times when companies do not even realize it. If you are among this category of companies, you are not part [ READ MORE ]