Posts Tagged ‘ Branding ’

Those people on the road – are they serious?

How about those liberty tax guys? Is that a good Idea? We had a discussion in the office today, as well as in a client meeting about this topic. No one had anything good to say about the idea. Everyone however had something to say. Case in point – If you were going to mention [ READ MORE ]

The Story of a Victim of Marketing

Recently someone was offered an opportunity to be in front of hundreds or thousands of eyes by placing a marketing message in a place with a lot of traffic or visibility. The individual selling the marketing product talked about an impressive number of “Impressions” that the product will allow them. In the marketing industry we [ READ MORE ]

Social Media and Experiential Marketing Collide with a Cause

At Redwall LIVE we are always trying to support a good cause, in our personal lives it is no different, but we were looking for really creative ways to do a focused campaign for Non Profit’s whose campaigns we could really connect with. In an effort to give our talents to the community I approached [ READ MORE ]

The Marketing Tool Belt: bring the whole thing

Since we are approaching 2010 a lot of businesses are thinking about their overall plan for the year. Hopefully a 2010 marketing plan is part of that. Marketing is like a tool belt and for most big jobs there are many tools that are used. It is rare to accomplish anything worth doing that can [ READ MORE ]

Guerilla Marketing, What does that really mean?

You know small and large business alike, we all have to have someone manage our marketing budget. It is important to make sure that we maximize our efforts with what is in every case a limited budget. There’s a few blogs and books out there that talk about small businesses needing to embrace Guerilla Marketing. [ READ MORE ]

B2B Experiential Marketing

I spoke yesterday at Spinweb about marketing your business experientially.  After I updated an older power point presentation with a couple examples and case studies I realized that I had no B2B examples in my presentation. Wouldn’t you know it Michael Reynolds asked this very question! I promised I’d share some examples, and here is the [ READ MORE ]

NEWS: Marketing Your business Experientially

  • October 1st, 2009
  • Posted in Blog . News

Why keep all the good ideas to yourself? Experiential Marketing can refer to both a specific method of marketing as well as a general mindset. We believe that every business of every size can benefit from some Experiential Thinking. That’s why I will be speaking on Experiential Marketing today at the Spinweb office. Owner Michael Reynolds [ READ MORE ]

I think some of you are HIDING behind advertising!

I’m going to make a bold statement. I think that all too often companies put out superficial advertising and marketing as a protective barrier between them and the audience to be marketed to. They are afraid of exposing their brands weaknesses in real life or fear failures in their market approach or the risk of [ READ MORE ]

Trump Inspires with Experiential Marketing

  • June 22nd, 2009
  • Posted in Blog

I decided a long time ago that Trump was one of my mentors in business. He’s a risk taker and a brilliant businessman. He’s generated a level of success to the point of being very influential, regardless of if he’s the biggest in his field or not. Since I’ve read some of his books and [ READ MORE ]

Perceived Value of the Experience

  • June 17th, 2009
  • Posted in Blog

Restaurants charge more for food in a room with romantic lighting and soft music than the cafeteria with bright fluorescents and clanging dishes. Their overhead is exactly the same. The food could be identical, but the perceived value differentiates them vastly. As I ate at IHOP over a year ago I noticed the un-balance in the [ READ MORE ]