Posts Tagged ‘ Marketing ’

redwall LIVE and FORKOUT.org in the news

  • December 31st, 2009
  • Posted in Blog . News

Were very proud to say that we have been able to raise to date over 18,000 for CFI as a result of the project we did for them Starting in December. We raised 13,500 before leaving the van and since then another 4,500 in donations have come in. USA Today, Fox59 and several others have covered the [ READ MORE ]

The Story of a Victim of Marketing

Recently someone was offered an opportunity to be in front of hundreds or thousands of eyes by placing a marketing message in a place with a lot of traffic or visibility. The individual selling the marketing product talked about an impressive number of “Impressions” that the product will allow them. In the marketing industry we [ READ MORE ]

B2B Experiential Marketing

I spoke yesterday at Spinweb about marketing your business experientially.  After I updated an older power point presentation with a couple examples and case studies I realized that I had no B2B examples in my presentation. Wouldn’t you know it Michael Reynolds asked this very question! I promised I’d share some examples, and here is the [ READ MORE ]

NEWS: Marketing Your business Experientially

  • October 1st, 2009
  • Posted in Blog . News

Why keep all the good ideas to yourself? Experiential Marketing can refer to both a specific method of marketing as well as a general mindset. We believe that every business of every size can benefit from some Experiential Thinking. That’s why I will be speaking on Experiential Marketing today at the Spinweb office. Owner Michael Reynolds [ READ MORE ]

Are You Marketing to the Wrong Crowd?

I’ve spoken to several clients lately who – although successful, they can’t clearly define their target market. I admit I’ve always struggled with that as well. No longer! Today I announce our target market: A business that struggles to say what their target market is. A business [ READ MORE ]

Trump Inspires with Experiential Marketing

  • June 22nd, 2009
  • Posted in Blog

I decided a long time ago that Trump was one of my mentors in business. He’s a risk taker and a brilliant businessman. He’s generated a level of success to the point of being very influential, regardless of if he’s the biggest in his field or not. Since I’ve read some of his books and [ READ MORE ]

Perceived Value of the Experience

  • June 17th, 2009
  • Posted in Blog

Restaurants charge more for food in a room with romantic lighting and soft music than the cafeteria with bright fluorescents and clanging dishes. Their overhead is exactly the same. The food could be identical, but the perceived value differentiates them vastly. As I ate at IHOP over a year ago I noticed the un-balance in the [ READ MORE ]

Engaging the habit in Experiential Marketing

  • June 10th, 2009
  • Posted in Blog

I’d like to encourage you to re-think your marketing approach. The common thought in our minds is that we need to market today to get people to purchase our product today. We need to have some radio commercials to get people into our store this week. In the words of my good friend Dwight “False!”. The [ READ MORE ]