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Posts Tagged ‘ Restaurants ’

Perceived Value of the Experience

  • June 17th, 2009
  • Posted in Blog

Restaurants charge more for food in a room with romantic lighting and soft music than the cafeteria with bright fluorescents and clanging dishes. Their overhead is exactly the same. The food could be identical, but the perceived value differentiates them vastly. As I ate at IHOP over a year ago I noticed the un-balance in the [ READ MORE ]

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