A VIP Ticket contest that featured the event’s guest of honor Peyton Manning. redwall LIVE provided a campaign site created specifically to be used as the landing page for the 2011 Refresh Leadership Live Event, an email marketing strategy and design as well as Interactive Facebook, Twitter and Youtube designs to increase interaction and capture leads.

Express Employment was able to generate leads and increase engagement through the campaign. There were more than 200 online shares through social media from participants in the contest and over 1,000 registrations. Interactivity on Express franchisee Facebook pages exceeded a 400% increase with “likes” increasing over 30%.