Interruption Marketing, this is the old ways that even those of us that create marketing flee from. We mute commercials and insist on keeping our inboxes clean. The biggest problem facing the advertiser is their own relevance. I’ve been preaching the gospel of permission marketing, relevant marketing and adding value to the “target consumer” for a long time, and this weekend someone said everything that I had been saying or thinking. Bob Gilbreath writes The Next Evolution of Marketing a book about meaningful marketing, relevant marketing and most specifically relationship marketing.

We have decided here at redwall LIVE that creating marketing that adds value is more important than merely creating messages. Think for a moment of the amount of people you have to reach for an irrelevant message to generate sales. A billboard, a television commercial, mass mailings by zip code. Is a 1% response good?There’s no doubt that these methods can bring a single digit return and even ultimately pay for themselves. There is also no doubt that at times, there is a need for these methods. On the other hand, people are searching for solutions by name, reading blog sites and subscribing to things they are interested in even when they are not in the market to buy it… and tuning out the rest.

What is more cost effective?

For this entire week I am going to talk about several methods of relationship marketing. Our clients have said that it is the most cost effective way to connect with their consumers. We say that no marketer should ignore it’s value. I’ll cover no less than Seven (7) tools or methods you can use to build relationships and market to those who are truly listening. Increase profit by decreasing customer acquisition cost. If you have any suggestions or things you would like to hear commentary on, please add them to the comments.