Today is the day that I capture more attention than I did yesterday. Today, I’ll have a clearer message and direct it to a more defined audience. Today is that day (as an Indianapolis based marketing company) I will be more relevant to my community. Today I will have more data about my customers, better calls to action and connect with them on a more personal level in terms of the message I send.
Alright, now I’ve tricked you with this blog. You’re probably thinking:
“Is something special about today?”
The answer is yes and no. Today is no different than yesterday in the broad initiative at hand. Everyday my goal is to improve what I did before (and what we as a company produce for our clients). I once made this video – it’s true, every day.
“But how do you plan to do that?”
Data and experience. About two years ago, I put together a video contest that attracted ZERO entries. It was a fantastic concept but I examined the data and learned from that experience. I’m often inspired by even a large organization like Apple who will continully tweek and improve their marketing efforts. As they increase their market share, grow their database, and more, the precision with which they market to their consumers becomes increasingly better. Use your past marketing history to better define your future marketing plans. What are three tactics that you use to do this?
Asking your customers how you can improve tells you a lot about who your customer is and what resonates with them.
Click Maps and Analytics
It’s a digital marketing tool but it is not just for digital marketing. They tell a lot more than you might think at the surface of it all. It shows how customers react to images, messages and is great for A/B testing.
Database Growth and Budget Growth
Yes, You might start day one with zero dollars and not a single name on your customer list. If you are purposeful, this will increase and each increment allows you to put more emphasis and time into doing things not just right, but better.
redwall LIVE is an Indianapolis Marketing Company that provides Campaigns, Strategies and Tools for Successful Marketing.