I firmly believe that the image of a successful organization is vital and valuable. It’s also very important to protect your companies image and identity – I say that in terms of the message that is being sent. A Good brand image (referring not just to the logo itself) sends a message to the subconscious of the viewer that creates a memory and enforces the value that your company represents to them.
With all of the above in mind, I also believe that a brand and a logo is something that should not be over thought. We created our new brand image by accident.
We had our design team messing around during some down time with literally no expectations. This logo was presented and we said “that’s it!” We’ve launched our new logo along with color scheme and website today. We have much work yet to be done, but we are happy with it so far. Tell us what you think?
redwall LIVE is an Indianapolis Marketing Company that provides campaigns, strategies and tools for successful marketing.