I (Daniel Herndon) just came off of a 2 week tour through 14 cities in Indiana to connect with several grantees of Susan G. Komen for the cure Indianapolis affilliate as well as two other regional affiliates in Indiana. Our goal was to tell the story of Susan G. Komen in a more tangible and interactive way than if you were to just hear about it, read about it, or even see a commercial. We were able to hit a network of over 20,000 people through this tour.
Our adventures were broadcast live at our non-profit campaign site www.forkout.org while we also connect with people via social media in real time. All in all we collected well over 30 hours of video that can be found on the forkout website or on the forkout playlist of the redwall LIVE YouTube channel. Viewers donate instantly at Forkout.org knowing their money is not being wasted but going to a good cause, in this case hating and ending breast cancer.
On this trip – Kyle Lacy of Brandswag came along, to support me personally in my efforts. Kyle and I have done business with each other in the past and become friends through it – first through helping to turn down my band when we were one of three bands to be signed by a record label he was interning at all the way to collaborating on web and design projects for clients.
While we shared the common ground of being awesome, and appreciating the importance of preserving breasts, Kyle also showed his dedication to doing his best, and serving an important cause regardless of personal benefit. I would recommend to anyone that if you are considering Kyle Lacy or Brandswag, just go with it.
Dan Robertson (dread lock dan) was a last minute add to this event. He joined us in one day’s notice since our original guy backed out. He came to hold the camera, but ended up being a huge part of the personality of our group. He is a funny guy, he thinks about things a lot, and he has a crazy head of hair.
During this trip, we enjoyed Z-Coil Shoes, Socks from Walk EZ Store, Fourcast Brand Shirts (Nice!), 2 Cars from AMS Cars (Sorry about the ding!), Tech Support from Apparatus and NineTwelve, Backpacks and Hats from Revolver, mobile access to internet through Grant Communications and countless support from companies and people that helped us to stay places and eat food so as not to waste funds that we could otherwise donate to Komen.
All of the above have proven to be not only savvy companies, but solid – dedicated to their craft, quality and using their gifts for good. If I was in front of all these people I would give each one a high five and then jump in the air and freeze in position with theme music from Rocky playing!