You know small and large business alike, we all have to have someone manage our marketing budget. It is important to make sure that we maximize our efforts with what is in every case a limited budget. There’s a few blogs and books out there that talk about small businesses needing to embrace Guerilla Marketing. What does that really mean though?
I asked a few people on twitter to see what a few other people thought. Here’s what I got:
@danielHERNDON Any unconventional marketing technique designed to produce maximum results using minimal resources (i.e. money & materials)
@danielHERNDON I think Guerilla = non-traditional ways to target audience with msg, many times w/o target being aware.
I liked both of these answers. One from an Experiential Marketing Colleague and the other from a business perhaps doing some of their own Guerilla Marketing.
There are several ways to accurately describe Guerilla Marketing, but the recurring theme is that Guerilla Marketing takes a non traditional approach to the task at hand because the traditional resources could yeild the desired results. Perhaps you want to impact the nation with a new product brand in 60 days and a blanket ad campaign is unachievable. Maybe you are the little fish in a big pond so you have to use non traditional methods to rise above the resources of your competition, or the size of the market. Maybe you’re networking, and using social media. Maybe you are putting together an integrated campaign that get’s people charged up so that word of mouth carries your message. Perhaps thinking outside of the limits of traditional advertisement will open up some new avenues to spread your message.
When your dollar has an end, you have to think about how your marketing efforts are going to return results. Because when your resources or manpower is depleted, you’re done. Even Mr Clean know that a good Guerilla Marketing campaign captures a response that you can’t do with traditional methods, and if you can, not for the same ROI. On this day before Thanksgiving, take this time to be thankful for the business you’ve gained thus far and think about how you will maximize your results and decrease your waste to accomplish your marketing goals in 2010. What are some ideas you will be using in 2010?