Indianapolis Affiliate of Susan G. Komen partners with Forkout.org to rally Hoosiers against breast cancer by traveling across the state for two weeks. The campaign is supported by Apparatus, an IT Solutions Company, and additional sponsors TBD.
Indianapolis, IN – February 15, 2010 - Beginning March 24, the non-profit guerilla marketers known as Forkout.org will make 14 stops in less than 14 days across the state of Indiana to support the goals of Susan G. Komen – to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find cures. The team will be equipped with 100% donated supplies – from transportation to clothing, food and lodging. The route (starting and ending in Indianapolis) will hit various schools, workplaces, and community centers to raise awareness and donations. “1 in 8 women are diagnosed with breast cancer, affecting women from all types of backgrounds and socioeconomic levels,” states Wendy Noe, Indianapolis Komen Affiliate. She continues, “Given the higher amount of women who are living without health insurance as of recently, it is our hope, that in partnership with Forkout, we can raise awareness and dollars so that no woman in the state of Indiana goes without these lifesaving breast screenings.”
A complete web broadcast of the 2 week event can be followed at www.forkout.org, where visitors can donate online. Technology and Web are developed and designed by a partnership with Apparatus Inc. a prominent Indianapolis based IT solutions company. Viewers will also be able to watch live interviews with breast cancer survivors and Komen volunteers/staff, as well as follow updates via twitter and facebook.
Redwall LIVE: Experiential Marketing founded the not-for-profit Forkout to focus on creating engaging marketing campaigns for non-profits. Forkout is partnering with Susan G. Komen for the Cure, Indianapolis, to help raise awareness for the organization. Forkout.org is the giving engine of redwall LIVE; The program was established to connect people to giving situations and worthy organizations. “We want to use technologies and creative tools of modern marketing to teach people the importance of giving and being involved in community,” says Herndon. Redwall LIVE’s philosophy with Forkout.org is that creative philanthropy gets people more engaged, ultimately making a bigger difference in more ways than one.
About Susan G. Komen for the Cure - Since founded in 1982, the Komen Foundation has been continually funding research to end breast cancer. Susan G. Komen is known nationally as a global leader in the fight against breast cancer, and together with its Affiliate Network, corporate partners and donors, they have raised nearly $1 billion. The Indianapolis Affiliate is one of 121 affiliates in the nation and one of four affiliates in Indiana.