I recently had a conversation about a non profit that was looking for a way to get a decent website up and running without tapping into their limited funds. Let me translate, a non profit organization was looking for a free website. Ok let’s stop right there. Usually this is the first bad sign, trying to get things for free usually represents trying to get something that is not worth having. They say the defendant that represents himself has a fool for a lawyer right? Well the same principle applies here:
“The Organization that get’s a free website has a fool for a web designer”
Alright, the Fact is, this may not be a true statement. Most companies will take on a certain amount of Pro Bono work for a number of reasons. I’m here to clue some of you in on how to tap in to that opportunity. Now my philosophy is that the best arrangements are ones where everybody wins. Often when negotiating people are only looking for how they can get the best scenario for them. If you look at it from the point of view of all parties, than you can make a lot more happen. Just ask Donald Trump who negotiated 50/50 deals to make things happen instead of being so driven to have the bigger half that people were not as willing to work with him.
So I was asked “Who can do a free website for a non profit?”. Here’s the advice I gave to this anonymous individual. A Non profit has a board of directors, a network of donors, members, volunteers, supporters, etc. This represents often times companies that find a synergy of some sort with the non profit. Often it may be that the network of the organization is concerned with the same things as the company so it is naturally their target audience. This is a perfect opportunity to put together something that works for both of them.
So the solution is this, the company finances the website costs by becoming a long term advertiser on the site. Remember a website is a two way conversation now days so get people involved via facebook and twitter on what the message of the organization is. Create a blog, and drive people to the website via video, facebook, twitter and a press release telling how the company has partnered with the organization to see their collective visions achieved.
There are a lot of ways to skin a cat but when everybody’s goals are achieved you have a much better result. Finally, consider how any development in your company or organization is a chance to put a marketing campaign behind it. What is your example of a win win arrangement?